Social Media
Pick a background, type your message over it, and export it sized correctly for Instagram, Facebook, LinkedIn, or WhatsApp — no guessing at dimensions.
Find a background
Size
Your message
Pick a background image first.
Why the size matters
Upload an image in the wrong shape and the platform crops it for you, usually through the middle of your message. Each preset here matches the shape the platform expects, so what you see in the preview is what your followers see in their feed.
| Preset | Pixels | Best for |
|---|---|---|
| Instagram Square | 1080 × 1080 | The classic post. Safe anywhere Instagram shows it. |
| Instagram Portrait | 1080 × 1350 | Takes up more of the feed than a square, so it gets more attention as people scroll. |
| Instagram / Facebook Story | 1080 × 1920 | Full-screen stories. Mind the top and bottom edges (below). |
| Facebook Post | 1200 × 630 | A wide post, the same shape Facebook uses for link previews. |
| LinkedIn Feed | 1200 × 1200 | A square that holds its size well in the LinkedIn feed on phones. |
| WhatsApp Status | 1080 × 1920 | Full-screen, like a story. |
Keep your words out of the danger zones
Stories and status updates fill the screen, but the platform lays its own controls over the top and bottom: your name and profile picture above, the reply box below. Keep your message in the middle of the frame, roughly the central two-thirds, and nothing important will be hidden.
Profile grids crop too. Your Instagram profile shows posts as thumbnails that may trim the edges of a portrait image. Text placed toward the center survives both the feed and the grid.
Designing for a phone screen
Almost everyone will see your image on a phone, at about the width of a playing card, and for about a second before they scroll. That changes the rules:
Go bigger than feels right. Text that looks bold on a laptop preview is small on a phone. Push the size up until it looks slightly too large, then stop.
Five words or fewer. The message is set as a single line, which suits social media: a hook, not the whole announcement. The caption is where the details go.
Contrast beats color. White text over a dark part of the photo is readable at a glance, and a soft shadow is added when you download to lift it off the background.
When you post it
Add alt text (a short description of the image) when the platform offers it. Instagram, Facebook and LinkedIn all do, and it lets people using screen readers know what your post says. Include the words on the image in the description.
Writing the caption? The Instagram and LinkedIn counters show where the platform cuts it off behind more.
Check your caption →Questions
Do I need an account?
Searching the background photos needs a free ABCcount account. The photos come from Pexels and are free to use, including for a business page.
Can I use one image everywhere?
You can, but it will be cropped differently on each platform. Keep the same photo and message, and switch the preset for each one: it takes seconds, and the text stays where you put it.
Related: Instagram caption counter, LinkedIn counter, flyers and general designs.
More free tools
Most of these run entirely in your browser; the citation tools check references against public databases.
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Citation Checker
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Daily Crossword
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Case Converter
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Word Cloud
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Readability
How easy your writing is to read, as a school grade.
Word Unscrambler
Type some letters, get every word they make.
Reading Time
How long a piece takes to read.
Citation Generator
Format a source for a reference list: APA, MLA, Chicago or Harvard.
Essay Counter
Word goals and progress for longer drafts.
X / Twitter Counter
Check a post fits before you publish it.
Instagram Counter
See where your caption gets cut off.